What’s Trending and Why It Matters
As we enter the second half of 2025, it's the perfect time to check in on how the promotional product landscape is looking in terms of popularity. Keeping an eye on product trends is crucial for businesses wanting to make the right impression with their branded merchandise, and this year's standout products tell a fascinating story about where the industry is heading.
The Sustainability Revolution Continues
If 2025 has taught us anything so far, it's that sustainability isn't just a trend—it's the new standard. The most popular promotional products this year share one key characteristic: they're all making a positive environmental impact while delivering exceptional functionality.
Bamboo Desktop Calendar with Phone and Pen Holder
This multi-functional desk accessory has been flying off our shelves, and it's easy to see why.
Combining a calendar, phone stand, pen holders, and 50 sticky note sheets, it's the ultimate workspace organiser.
Made from eco-friendly bamboo and fully customisable with your logo, it offers daily brand visibility while supporting sustainable practices. The beauty lies in its simplicity - one product, multiple functions, zero plastic waste.
Terra RCS Recycled PET Phone Cord with 60W Dual Charge Cable
Tech accessories with environmental credentials are dominating 2025, and this innovative phone cord perfectly captures the current trend. With 61% recycled content and RCS certification, it delivers powerful 60W charging capabilities while reducing environmental impact. The dual compatibility with USB-C and iOS devices makes it universally useful—a practical promotional gift that recipients actually want to use daily.
Aero Aware™ RPET Everyday Sling Bag
Fashion meets function in this 100% recycled polyester sling bag.
What sets it apart is the AWARE™ tracer technology that guarantees its recycled content, plus the added social impact - 2% of proceeds go to Water.org. It's stylish enough for festivals, practical enough for daily commuting, and sustainable enough to align with modern values.
Reborn Recycled Aluminium Pen
Some things never go out of style, and the humble pen remains a promotional product staple.
However, this isn't just any pen - it's the Gold award winner in the "Innovative Product of the Year" category at the 2023 BPMA awards. Crafted from recycled aluminium with a bamboo plunger and RPET plastic components, it offers an impressive 1800-meter write-out while making a sustainability statement.
Magmount RCS Recycled Plastic and Bamboo Phone Stand
As remote and hybrid working continue to shape our work habits, desk accessories that enhance digital experiences are increasingly popular. This phone stand combines recycled plastic with bamboo for the perfect blend of functionality and environmental responsibility.
TOPL Recycled Steel To-Go Tumbler with Patented 360° Lid
The reusable drinkware market continues to thrive, and this 235ml tumbler stands out with its innovative 360° lid design and recycled steel construction. It's proof that sustainable doesn't mean compromising on innovative features.
Plastic Free Seed Packets
Sometimes the most powerful promotional products are the simplest. These plastic-free seed packets tap into the growing interest in gardening and biodiversity while offering a unique branded experience that literally grows your brand awareness.
Cheriton Handy Recycled 10oz Pouch
Positioned as a versatile, sustainable option that serves multiple purposes (toiletries, makeup, pencil case, cable organiser) while featuring recycled content (60% recycled cotton, 40% R-PET).
BIC® EZ Reach™ Lighter
Highlighted as proof that practical, reliable items still have strong demand, emphasising its safety features with the extended wand and dependable performance for various lighting needs.
The Enduring Classics
While trends change and evolve, it's always interesting to note that certain products maintain their popularity year after year. We can guarantee there will always be a notepad and pen on the popular list—they're the reliable workhorses of the promotional product world. Our A5 soft cover notebook continues to be a steady performer, proving that despite our digital age, the tactile experience of writing on paper remains irreplaceable.
The Recycled Trolley Token Multi-Function Key also demonstrates how traditional promotional items can be refreshed with sustainable materials and enhanced functionality for modern relevance.
Looking at our best performers of 2025 so far, several clear themes emerge:
Sustainability is Non-Negotiable: Every top product features recycled materials, sustainable sourcing, or environmental certifications. Customers aren't just asking for eco-friendly options—they're demanding them.
Multi-Functionality Wins: In a world where space is premium and minimalism is valued, products that serve multiple purposes consistently outperform single-function items.
Tech Integration: Whether it's charging capabilities, phone accessories, or digital workspace enhancement, the most popular products seamlessly integrate with our tech-dependent lifestyles.
Quality Over Quantity: Recipients expect promotional products to be genuinely useful and well-made. The days of throwaway promotional items are definitely over.
Looking Ahead
As we move into the second half of 2025, these trends show no signs of slowing down. The promotional products that will succeed are those that solve real problems, support sustainable values, and deliver genuine value to users.
The landscape is clear: businesses that choose promotional products reflecting these values aren't just following trends—they're demonstrating their commitment to a better future while ensuring their brand is associated with innovation, responsibility, and quality.
Contact our team to discover which of 2025's best performers could work for your next promotional campaign. Or check out our full range of products from the best of 2025 so far.
SUBMIT YOUR COMMENT