Innovation. Responsibility. Lasting Impact
The BPMA Product Awards have long been a benchmark for quality and creativity within the promotional merchandise industry. In 2025, they feel more important than ever.
The 2025 BPMA Product Awards, announced during the BPMA’s 60th Anniversary Celebration at The Brewery, London, highlight exactly how far the industry has progressed. This year’s awards shone a spotlight on products that go beyond branding alone, recognising innovation, expert craftsmanship and genuine progress in sustainability.
Suppliers were challenged to raise the bar. Entries had to demonstrate not only creative design, but also clear evidence around price, performance and environmental impact. The result is a collection of promotional products that reflect where our industry is heading, practical, well-designed and built to last.
Below, we’ve selected six BPMA Award-winning products that align particularly well with sustainability-led strategies, whether you’re focused on reducing waste, supporting ethical supply chains, or choosing products with real-life usefulness and longevity. Each for slightly different reasons, but all sharing one thing in common: they’re products people actually want to keep.
1. Wallet Mate
The Wallet Mate is a strong example of sustainability through thoughtful design and usability.
Compact, card-sized and genuinely practical, it’s designed to live in a wallet or purse, not a drawer. This everyday portability significantly increases product lifespan, which is one of the most effective ways to reduce promotional waste.
Made from recycled plastic, it supports material reuse, while the option to add a printed sleeve allows brands to communicate sustainability messaging without over-branding the product itself. A small product with a surprisingly strong sustainability story.
2. Agua Bottle by Agua London
Hydration with measurable social and environmental impact. Agua London isn't just a bottle; it's a statement of innovation, design, and purpose.
The story behind the bottle: Crafted from medical-grade glass for ultimate purity, this toxin-free, BPA-free bottle guarantees fresh flavours with no metallic or plastic aftertaste. Heat- and freeze-resistant, it's perfect for everything from iced lattes to boiling teas.
Design meets impact: The patented sleeve design with impact-grip technology combines striking aesthetics with practicality, while the sustainably braided rope and antibacterial, leak-proof lid make hydration effortless on the go.
Social responsibility: Every Agua London bottle funds 180 litres of clean water and offsets the carbon equivalent of 3,500 plastic bottles through reforestation projects.
Add your logo to a product that blends luxury, sustainability, and social impact; a promotional gift designed to be kept, treasured, and remembered.
3. Wye Recycled Business Backpack
Sustainable materials, built for modern working life
The Wye Recycled Business Backpack reflects a key sustainability principle: choose fewer, better products that last.
Made from recycled materials, it supports circular material use while offering durability suitable for daily commuting, business travel and hybrid working. With a generous capacity and practical internal organisation, it replaces the need for multiple bags or short-term alternatives.
This is promotional merchandise designed to integrate seamlessly into everyday life, increasing usage, visibility and lifespan.
Perfect for:
• Corporate gifting
• Welcome packs for new employees
• Conference giveaways
• Client appreciation gifts
4. Crew Socks
Wearable branding that avoids fast-fashion thinking.
Sustainability-led apparel needs to balance comfort, quality and longevity, and these Crew Socks do exactly that.
Rather than disposable event wear, these socks are designed to be worn regularly, encouraging repeat use and reducing unnecessary textile waste. Their unisex appeal and durable construction make them suitable for employee gifting, onboarding packs or wellbeing initiatives.
What makes them special:
• Heel to toe cushioned base for maximum comfort
• Ribbed calf design to keep socks in place
• Made from 100% recycled materials
• Buy One = Give One model: For every pair purchased, a thick antibacterial sock is donated to someone experiencing homelessness
A reminder that even simple products can be responsible when quality comes first.
5. Unisex Quarter Zip Sweatshirt
Longevity over trends.
The Unisex Quarter Zip Sweatshirt represents a shift away from short-lived promotional clothing.
Its timeless design, inclusive fit and year-round wearability mean it’s far more likely to stay in circulation long-term. Rather than seasonal or trend-led apparel, this is a garment people choose to wear, at work, on the move, or at home.
Key features:
• Made from Fairtrade organic materials
• Versatile quarter-zip design suitable for any setting
• Sustainable production methods
• Perfect for embroidering your logo
For sustainability-led brands, it supports a “buy less, choose better” approach to branded clothing.
6. BIC® Media Clic Ecolutions® Plus
Reducing impact in everyday essentials.
Pens remain one of the most widely used promotional products, which makes responsible design even more important.
The BIC® Media Clic Ecolutions® Plus combines the trusted performance BIC is known for with eco-conscious materials, demonstrating how everyday items can be re-engineered with sustainability in mind.
Why it's a winner:
• Made with 98% recycled material (exterior parts) and 100% recyclable
• New unbreakable clip designed to withstand 6.8kg of force without breaking
• Reliable plunger action mechanism. You can click your BIC® more than 10,000 times
• Multiple printing possibilities on the barrel and clip in up to 4 colours
• Thousands of colour combinations for maximum personalisation
Its award recognition highlights that meaningful progress doesn’t always require reinventing the wheel; it’s about improving what’s already widely used.
Why Businesses Should Look to BPMA Award Winners
The BPMA Product Awards provide more than inspiration; they offer confidence and clarity.
Award-winning products:
• Demonstrate verified innovation, not greenwashing
• Prioritise longevity, usability and material responsibility
• Support transparent decision-making
• Align promotional merchandise with wider ESG and CSR goals
We believe promotional products should reflect the values of the organisations behind them. Choosing BPMA Award-winning merchandise is one way to ensure your branded products tell a story of responsibility, credibility and long-term thinking - not short-term giveaways.
View the full range of BPMA Award-winning product range for 2025:
Whatever your promotional needs, we're here to provide expertise, peace of mind, and a partnership that makes your job easier.
Contact us today to discuss your requirements, request free samples of these award-winning products, and create something that leaves a lasting impression.
Because promotional products should be this easy and this excellent.
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