We could talk all day long about the negative impacts the COVID 19 pandemic crisis has caused. Still, putting on our positive pants, we’ve definitely seen a rise in eco-conscious consumers since the pandemic. 

Many consumers now describe themselves as more ethical and environmentally conscious when shopping. With Covid 19 resulting in lockdowns and increasing work and financial insecurities for many of us, we now desire to reuse whatever we can. On the flip side, Covid has also focused our minds on helping to create a better, healthier world. 

Is this increased ethical and environmental consumerism here to stay? Karine Trinquetel from Kantar's sustainable transformation unit believes so.

"During past recessions, we have seen a decline in people placing sustainability as a priority," she says. "This time around the story looks different.

"People's views on sustainability have become reinforced, even accelerated. We are at a tipping point. All around the world, people are expressing an appetite for change."

Here at Pellacraft, we like to offer a full choice of promotional products and, when possible, will present environmentally friendly products or alternatives to keep our customers informed. Small changes can add up to much bigger ones. If everyone made one small change, it would be millions of changes.

When it comes to the sustainability of promotional products, it starts with transparency. We’ve recently added new lines to our environmentally friendly product range featuring the new IMPACT collection. When we first met the team from IMPACT we were blown away by their traceability and sustainability. 

The IMPACT collection is a line of products that aims to make an impact on the use of water. 

But how can promotional products save water I hear you ask?! 

The team at IMPACT only use recycled cotton, this then stops the dependence on new cotton crops, and virgin cotton is a major drain on the world’s water supply.

Take a look at the IMPACT collection.

Product spotlight 

Impact Borosilicate Glass Bottle with Bamboo Lid

Great improvements can be made with small changes to our everyday habits. In this era, alternatives to plastic bottles are becoming more and more readily available. If you are thinking about buying a reusable water bottle, that's a great first step in making a positive lifestyle change.

With its fresh design and frosted body, the bottle is easy to use and beautiful to look at. Using durable glass and stainless steel materials improves the re-usability of products compared to single-use products.  

Supporting your sustainable lifestyle, the Impact glass bottle with a bamboo lid reduces your plastic waste and improves your hydration habits. It is made of borosilicate premium-quality glass, resistant to significant thermal changes. A beautiful sleeve completes the look.

Capacity 750ML. BPA free.

More info on the Impact double wall borosilicate glass bottle here.

Impact AWARE™ RPET Cooler Backpack

This cooler backpack is the true story of sustainability! 

This Impact collection is made with AWARE™ tracer. With AWARE™, the use of genuine recycled fabric materials and water reduction impact claims are guaranteed by using the AWARE disruptive physical tracer and blockchain technology. 

When you choose the IMPACT cooler backpack, you actually save 12 litres of water, and 20 plastic bottles have been reused. 

This is the perfect companion for a picnic in the outdoors, as the PEVA main compartment offers plenty of space for six wine bottles or 24 cans. The zippered front pocket holds the essentials that you have with you. Exterior 100% AWARE™ recycled polyester. Interior 100% PEVA. PVC free.

2% of the proceeds from each Impact product sold is donated to Water.org.

More info on the Impact cooler bag here.

Are you interested in viewing the entire Pellacraft IMPACT range? Click here.

Read more about the IMPACT collection here.

Or contact our sales team directly, and we’ll be happy to share our sustainable promotional products range. Contact us here.