How To Prepare Promotional Merchandise For An Event?

Events are Back!! 

Whether you’re hosting a corporate conference, business awards, school fundraiser, political campaign, or any other type of event when you are thinking about creating promotional merchandise for your event, the most important thing to consider is your target audience.

Think about who your customers are and what they do. For example, if they are office-based, you may want to consider items such as pens and notepads for their desk. 

Promotional merchandise received at an event create a great sense of reminder and a fantastic way to get your brand in front of new audiences. Research by the BPMA (British Promotional Merchandise Association) highlights the success of promotional products in improving brand recognition and increasing sales. 

87% of people who received a free promotional product still had it after a year, and 66% could still recall the brand on that product without looking. 79% of free promotional gifts recipients said they would be likely to do business with that company again. 

Around half of those who received a promotional gift said that it improved their impression of the company. 

To achieve any of these objectives, your team needs to take the time to design merchandise that stands out to your audience. 

There’s no magic formula for designing the perfect merchandise. However, our team will happily help guide you through steps you can follow to help make the best choices for your allocated budget that will boost sales from your usage of promotional merchandise.

To create visually attractive merchandise and appeals to your audience, you need to decide what products you want to offer and ensure the design reflects the event and your organisation. 

There are some factors to consider to help you decide on the right promotional products for your event:  

1. Cost – how much are you prepared to spend per item?
2. Quantity – how many items do you need to get?
3. Brand identity – what is the image you want to portray?
4. Impact – do you want to give away a high-value item?
5. Distinctiveness – do you want your giveaway to be unique?

Promotional merchandise is a great way to ensure your brand remains at the forefront of your customers’ minds. Giving away a free item also helps generate a positive impact on your brand and leave a lasting impression. 

Looking for ideas for promotional merchandise to use at your next event, contact us for a chat.