How can your 2022 marketing strategy keep customers informed?

Have you set new business goals for 2022?

Do your new plans include raising your business profile and grabbing the attention of potential new customers?

If yes, then read on as we explore different and unique marketing techniques that can be used to influence consumers and allow company brands to enter the consciousness of consumers.

The rise of digital marketing has changed the ways companies interact with their customers.

Everyone now has access to search for information about goods and services, purchase and consume them and communicate with others about their experience with your brand.

There are overwhelming external influences now impacting how consumers can be influenced about your brand, ranging from customer reviews and social media conversations.

Digital marketing has created the opportunity to capture real-time data to measure results and report on insights that then can help drive sophisticated targeting and tailor future campaigns honed to prospects.

Whilst the digital marketing era has created opportunities to develop successful businesses; the key psychological processes fundamentally influence consumers remain the same: Motivation, Perception, Learning, Emotions & Memory. Without a large marketing department and budget, all five key psychological processes can be almost impossible to reach.

So how else can you grab the attention of prospective customers without being an expert in digital marketing?

Promotional Merchandise Grabs Attention

Promotional products can have an advantage over digital marketing, allowing company brands to enter the consciousness of consumers by influencing the fundamental psychological processes mentioned above.

As consumers, we are exposed to adverts everywhere we look and we unconsciously ignore most forms of advertising. The unique ability to touch, feel, and use a physical item allows your company to be at the forefront of consumers' minds, serving as a constant reminder.

Promotional merchandise can be cleverly linked with digital marketing strategies to help measure the success of your campaigns. Think giveaways, self-care packages, competitions, gifts and more.

Here at Pellacraft, we have thousands of products ready to be personalised with your brand ranging from gadgets,  drinkware, relaxation & personal care, to seasonal products and premium products. See our image below displaying how we can transform the simple notepad to a fully bespoke and personalised notepad. 

If you need more inspiration about using promotional products as part of your marketing strategy for 2022, please feel free to contact us – with 40 years of experience, we’d love to help.