Pellacraft Blog

Easy Steps To a Sustainable Range of Promotional Products

Written by editor | Mar 18, 2024 2:47:53 PM

Our Eco-Friendly Mission

We aspire to make positive changes to our planet and the promotional merchandise industry by reducing environmental impact through expanding our range of sustainable products.
We prioritise sustainable products to help guide our customers to make informed choices so we can create change together and make a significant difference.


Incorporating simple yet effective changes into your approach to selecting promotional products can significantly enhance a company's sustainability efforts. An essential step in this direction is paying close attention to certifications such as the Global Recycled Standard (GRS) and Global Organic Textile Standard (GOTS). These certifications ensure the products meet stringent environmental and social criteria throughout their production process.

 

 

However, it's also crucial to remain vigilant against items that appear eco-friendly at first glance but lack formal credentials to back their claims. Often referred to as "greenwashing," it can mislead consumers into believing they are making environmentally sound choices when, in reality, the products do not offer any substantial sustainability benefits.

 

Making Informed Choices

To navigate the sustainability landscape effectively, here are a few tips:

 

•    Look for Certifications: Certifications like GRS and GOTS are reliable indicators of a product's environmental and social integrity. They ensure that products are made from recycled content or organic materials and adhere to high environmental and social standards.


•    Question the Claims: Genuine eco-friendly products often provide specific information about their sustainable attributes or certifications.


•    Research the product: Learn about the product's overall commitment to sustainability. Products and brands genuinely dedicated to environmental responsibility will typically have comprehensive sustainability policies and reports. 

 

 

Our team at Pellacraft works closely with all our suppliers. With our product knowledge, we can provide comprehensive product information to help you make an informed decision. 


By focusing on these aspects, we can make easy yet impactful changes in our selection of promotional products, ensuring that our choices support genuine sustainability efforts and contribute to a more responsible and ethical marketing approach to your promotional product range.

 

 

Embracing Sustainable Choices 

Our innovative Green Points system is at the heart of this transformation. It offers a clear, accessible points method to evaluate the sustainability of promotional products. Pellacraft Green points helps the shift towards sustainable products by providing a transparent, easy-to-understand framework for evaluating the sustainability of promotional products.

This system assesses products based on eight elements of sustainability factors: materials, country of origin, social certifications, packaging, recyclability, environmental certifications, sustainable branding, and transparent supply chains. Each product is awarded a Green Point score, reflecting its overall sustainability. This score helps businesses make informed decisions, ensuring the promotional items that carry their brand's message are aligned with broader environmental values. 
 

 

 

 

Advocating for Responsible Materials

The choice of materials significantly influences a product's sustainability score. 

We champion the use of recycled and sustainably sourced materials, which command higher scores within our system. The country of origin is another critical factor, where we use the Environmental Performance Index (EPI) as a benchmark to assess environmental standards. Social certifications highlight ethical manufacturing practices, and our focus on packaging aims to minimize the use of virgin plastics, favouring recyclable and FSC-certified options instead.

Recyclability and environmental certifications further underline a product's green credentials, with mono-materials and certifications like Oeko-Tex® and FSC® playing a pivotal role. Transparency in supply chains enhances accountability and provides a deeper insight into a product's environmental impact, ensuring our customers can trust the sustainability of their choices.

 

Sustainability in Sustainability

The Green Points system doesn't just offer a pathway to choosing eco-friendly promotional products; it's a tool for businesses to articulate their sustainability ethos. Opting for items with higher Green Points allows companies to contribute toward a more sustainable future, meeting the growing consumer demand for environmentally considerate products.


If you would like to find out more about our sustainable product range and understand the intricacies of our Green Points system, you can explore and view our Green Points presentation by clicking the link below.

 

 

 

Together, let's embark on this journey towards sustainability, making informed choices that benefit our planet and our businesses.

 

If you have any questions about our products or you'd like to explore promotional products more then give our experienced sales team a call on 01623 636 602 or contact us here.