---
title: Turning 40 into £40k for others!
description: Sam Pella will be completing 40 challenges with an aim of raising £40,000 for 4 charities that are close to her heart. Find out more and show your support.
---

[Pellacraft Blog](https://blog.pellacraft.com)

# [Turning 40 into £40k for others!](https://blog.pellacraft.com/blog/turning-40-40k-others)

 Written by [editor](https://blog.pellacraft.com/author/editor) | Dec 19, 2017 1:00:50 PM

# **Pellacraft director aims to raise £40,000 for charities in 2018.**

Sam Pella, a company director at Mansfield based promotional merchandise specialists Pellacraft is planning to spend her 40th birthday year raising £40,000 for Charity.

In order to raise the required £40,000, Sam, who is 40 on 19 December, will take on 40 challenges, which will test her both mentally and physically.

Throughout 2018, Sam will undertake a number of daunting tasks which so far includes cycling to exhibitions which will clock up a distance of 1300 miles, swimming 40 kilometres, walking 400 miles and baking 40 cakes.

The money raised will be shared between 4 charities that are very close to Sam’s heart and each which will receive a £10,000 donation. The chosen charities are Cerebral Palsy Sport, Framework, Nottinghamshire Womens Aid and the British Heart Foundation.

Commenting on the big year ahead of her, Sam said *“I thought my 40th birthday shouldn’t be all about me and I so wanted to use it as a springboard to do something special. My birthday challenges will be completed throughout 2018 and beyond if I need to, but I won’t stop until I have raised £40,000.”*

If you would like to help Sam raise money for her chosen Charities, as well as keeping up to date with her challenges, you can visit, [www.sampella40challenges.com](https://www.sampella40challenges.com/)

 Pellacraft Director, Sam Pella celebrating her 40th Birthday in the office!

[View full post](https://blog.pellacraft.com/blog/turning-40-40k-others)

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