--- title: Blacks Brings Its New Brand to Life description: Discover how Pellacraft helped Blacks bring its new brand to life with coordinated promotional merchandise, expert advice and one trusted partnership. image: https://blog.pellacraft.com/hubfs/pellacraft-blacks%20-image.png --- [![pellacraft](https://blog.pellacraft.com/hs-fs/hubfs/Pellacraft%20-%20LALI%20-%20DK%20Kwark%20-%20Red.png?width=469&height=135&name=Pellacraft%20-%20LALI%20-%20DK%20Kwark%20-%20Red.png "pellacraft")](http://pellacraft.com) - [Blog](https://blog.pellacraft.com/) [Rebranding](https://blog.pellacraft.com/topic/rebranding) # Blacks Brings Its New Brand to Life [By Sam Pella](https://blog.pellacraft.com/author/sam-pella) October 07, 2026 - - - About Blacks   [Blacks](https://www.lawblacks.com/) is a national law firm based in Leeds, supporting businesses and individuals across a wide range of legal services.   When the firm began preparing to move into new offices, it presented the perfect opportunity to refresh the Blacks brand and create a stronger, more consistent identity. The rebrand formed part of the firm’s wider ambitions to strengthen its position in the market, appeal to larger clients and introduce a more premium look and feel.   As Marketing Executive at Blacks, Talia Green was closely involved in bringing the new brand to life across its marketing materials and branded merchandise.   “We felt the brand was ready for a refresh and, with a move to new offices happening at the same time, it felt like the perfect opportunity to bring everything together and launch a new look and feel.”   Here, Talia shares how [Pellacraft](https://www.pellacraft.com/blacks-rebranding) supported Blacks throughout the rebrand, helping the team create a coordinated range of merchandise that reflected its new identity while making the process simpler to manage.   [![4-Oct-06-2026-02-28-10-1175-PM](https://blog.pellacraft.com/hs-fs/hubfs/4-Oct-06-2026-02-28-10-1175-PM.png?width=302&height=302&name=4-Oct-06-2026-02-28-10-1175-PM.png)](https://www.pellacraft.com/blacks-rebranding)   The Challenge   The rebrand formed part of Blacks’ wider strategy to strengthen its position in the market, appeal to larger clients and create a more premium look and feel.   For the marketing team, that meant ensuring the new identity was represented consistently across every touchpoint, including the promotional merchandise used at events, in client meetings and across internal activities.   “We wanted the new brand to reflect who we are as a firm, while giving us a stronger and more consistent presence across everything we do.”   With a wide range of merchandise required, Blacks also wanted to avoid the complexity of coordinating multiple suppliers as part of an already busy rebrand.     One Trusted Partner   Blacks had worked with Pellacraft on promotional merchandise before the rebrand and had already developed a positive relationship with the team.   Rather than sourcing different products from several companies, Blacks chose Pellacraft as one trusted partner to support the full range of branded merchandise needed for the new identity.   “We already had a really positive relationship with Pellacraft. Dagmara is always quick to respond, helpful and proactive when it comes to generating ideas.”   Product quality and price were both important considerations, but so was having a partner that understood what Blacks was trying to achieve.   “We knew we could trust them to understand what we were trying to achieve and help us find the right products for the new brand.” [![3-Oct-06-2026-02-28-10-4963-PM](https://blog.pellacraft.com/hs-fs/hubfs/3-Oct-06-2026-02-28-10-4963-PM.png?width=302&height=302&name=3-Oct-06-2026-02-28-10-4963-PM.png)](https://www.pellacraft.com/blacks-rebranding) Creating A Coordinated Merchandise Range   Working together, Blacks and Pellacraft developed a varied suite of branded merchandise that could be used across different audiences, occasions and settings.   The range included pens, umbrellas, mint tins, sticky notes, tote bags, stress balls, water bottles, T-shirts, sports kits, trolley coins and fidget spinners, with further products including mouse mats, lanyards, notepads and teddy bears also being developed.   Rather than simply reproducing the new logo across a collection of products, the focus was on choosing merchandise that felt useful, considered and consistent with the more premium direction of the brand.   “We wanted the products to be practical, useful and good quality, while feeling more premium and considered in line with our new brand.”   Having a combination of everyday essentials and more memorable products also gave Blacks greater flexibility, allowing the marketing team to select merchandise according to the audience, activity or occasion. [![1-Oct-06-2026-02-28-10-0691-PM](https://blog.pellacraft.com/hs-fs/hubfs/1-Oct-06-2026-02-28-10-0691-PM.png?width=302&height=302&name=1-Oct-06-2026-02-28-10-0691-PM.png)](https://www.pellacraft.com/blacks-rebranding) New Ideas   Throughout the project, Pellacraft helped the team explore possibilities they might not otherwise have considered.   Regular product samples provided inspiration during the rebrand, while suggestions from the Pellacraft team – including branded teddy bears and wellbeing packs – encouraged Blacks to think more creatively about how merchandise could support the new identity.   For Talia, having that input alongside her own ideas made the relationship particularly valuable.   Because Pellacraft had been involved throughout the rebrand, the team developed a clear understanding of the new visual identity and what Blacks wanted its merchandise to achieve.   “As Dagmara has worked on our rebrand from the start with me, she understands our brand and what we are trying to achieve, which makes the process much easier. It feels less like working with an external supplier and more like having an extension of our own team.”     Bringing The New Brand To Life   When the new brand launched, the merchandise helped give it a tangible and consistent presence.   A coordinated look and feel across the products reinforced the new identity at events, during client interactions and internally with employees.   The choice of more premium merchandise also supported the wider positioning Blacks wanted the rebrand to communicate.   “The products helped create consistency across the launch and gave the new brand a much more tangible presence.”   For Blacks, merchandise became more than an additional branded touchpoint. It provided a practical way for people to see, use and engage with the new identity. [![2-Oct-06-2026-02-28-09-9096-PM](https://blog.pellacraft.com/hs-fs/hubfs/2-Oct-06-2026-02-28-09-9096-PM.png?width=302&height=302&name=2-Oct-06-2026-02-28-09-9096-PM.png)](https://www.pellacraft.com/blacks-rebranding)   The Results   The response to the new merchandise has been extremely positive, with the water bottles and mint tins proving particularly popular.   “It has been great to see people genuinely enjoying the merchandise and sharing it on social media.”   Just as importantly, Pellacraft’s support helped make the rebrand easier for the marketing team to manage.   Because the Pellacraft team already understood the new identity, Talia could share ideas and quickly see products mocked up with the new branding. This helped speed up decision-making and removed the need to repeatedly brief different suppliers.   “Pellacraft made the process much easier and saved us a significant amount of time.” Managing the merchandise through one partner also reduced the administration involved in coordinating a large and varied product range – giving the Blacks team more time to focus on the wider rebrand.   [![5-Oct-06-2026-02-28-10-0914-PM](https://blog.pellacraft.com/hs-fs/hubfs/5-Oct-06-2026-02-28-10-0914-PM.png?width=302&height=302&name=5-Oct-06-2026-02-28-10-0914-PM.png)](https://www.pellacraft.com/blacks-rebranding)   An Extension Of The Team   For Talia, one of the most important aspects of the relationship is Pellacraft’s personal approach.   “The team take the time to understand us, our brand and what we are trying to achieve. It genuinely feels like they are part of our team rather than simply a supplier.”   That relationship became particularly valuable during a project with as many moving parts as a rebrand. Having a partner already invested in the new identity gave Blacks confidence that its merchandise would remain consistent with the wider vision while simplifying the practical process behind it.   “A rebrand involves a lot of moving parts, so having a supplier you can trust and that is as invested in your rebrand as you are makes a real difference. For us, having one trusted partner for our branded merchandise saved time and simplified the process.” [All posts](https://blog.pellacraft.com) ###### About Author [Sam Pella](https://blog.pellacraft.com/author/sam-pella) ##### You might also like ![The Rebrand Planning Checklist](https://blog.pellacraft.com/hubfs/pellacraft-rebrand-checklist.png) [The Rebrand Planning Checklist](https://blog.pellacraft.com/the-rebrand-planning-checklist) October 07, 2026 ![Rebranding? Don’t Overlook The Logistics Behind Your Merchandise](https://blog.pellacraft.com/hubfs/pellacraft_budget_blog_nov_25_thumb_b.jpg) [Rebranding? Don’t Overlook The Logistics Behind Your Merchandise](https://blog.pellacraft.com/rebranding-dont-overlook-the-logistics-behind-your-merchandise) October 07, 2026 ##### SUBMIT YOUR COMMENT [![Pellacraft - Leave a Lasting Impression](https://blog.pellacraft.com/hs-fs/hubfs/Pellacraft%20-%20LALI%20-%20DK%20Kwark%20-%20White.png?width=400&height=115&name=Pellacraft%20-%20LALI%20-%20DK%20Kwark%20-%20White.png "Pellacraft - Leave a Lasting Impression")](http://pellacraft.com) - [Contact Us](https://www.pellacraft.com/contact-us) - [News & Insights](https://blog.pellacraft.com) - [Sign up to our news letter!](https://www.pellacraft.com/newsletter) ©2026. All rights reserved